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To develop a web site you will need a computer, modem, Internet connection software, and an agreement with a web hosting provider. Your online materials should always match your print advertising and marketing material. To make sure your web site fits with the rest of your company's image, apply the same technique you use to examine brochures, letterhead or business cards. Your web site should be:

Simple - Too much information confuses people and it won't be impressive to the user. Look at all your products and services and market them by using a simple message.
Strong - Make sure your message is plain, in bold terms so that users will remember. Your words can be very simple but account for a lot.

Consistent - Your message will be easier for users to comprehend when your web site shares features with other material produced by your company.

Intriguing - On a Web site you want readers to become enthusiastic so everything about the site should encourage people to explore.

Targeted - Have a clear understanding of how your Web site will benefit your target audience, then use that as the basis for its design. Present information that is valuable, be concise, and make the most important features easy to find.

Be sure to use quality products for your marketing materials. If you use cheap paper or materials, this will reflect poorly on your business.

If you create a poster to promote your business that includes tear-off tags with your phone number at the bottom, be certain to include the name of your business as well as a paragraph or two that describes you in more detail on each tag. Otherwise, people will see your number but probably not remember what it's for.

Your marketing materials should include testimonials, which demonstrate how your product/service helped previous customers. General comments are not as effective for selling as citing specific quotations from customers.

If you want to write attractive headlines for your marketing materials, review the Wall Street Journal web site. Often, the editors will provide catchy titles that make you want to read the story.

Product Benefits: Aim marketing to emphasize the benefits of the product or service that would appeal to consumers who buy for this reason in particular (for example, low cost or easy access ).


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