Web Hosting
Besides designing the site, you also must "publish" the
site to a "server" (computer dedicated to keeping yours
and other sites on the Internet) also called a "host"
server. This is why many small business purchase a "web hosting"
service or Internet Service provider to continually provide them
with sales data, e-commerce software, and tape back ups. Your Webmaster
or Internet Service Provider (ISP) can also make your site pop up
first rather than last on several search engines such as Yahoo!
, Google , Clusty , MSN , A9.com , and Ask.com . In addition you
can purchase more server capacity as your business grows from the
web hosting service or ISP. That is why web-hosting services have
an advantage over do-it-yourself sites; they can provide a scaleable
system so that large variations in traffic can be handled.
Commerce Software Packages
E-Commerce Software can help your business be much more efficient.
The software packages will have modules for inventory, purchasing,
marketing, and on-line ordering, etc. Some popular ones are Oracle
and SAP (Systems, Applications & Product in Data Processing).
This is a large investment for a small firm. These packages are
typically for large corporations who have in-house IT staff to manage
the system.
The management section of your business plan should consider a less
top-down form of management as your firm goes toward an on-line
organization. Organization based on teams or line form organization
with less hierarchy seem to work better for many technology firms.
You may also consider how telecommuting could lower overhead.
The business plan for an on-line business must have a niche market
just like any other business plan. Factors such as a good management
team, well thought out financial projections, and an excellent pricing/marketing
strategy will interest investors and have customers coming to the
site.
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