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Governing Good Web Site Design

Web Site Design | Articles

Frustration is a common experience among marketers trying to judge the
quality of a web site design. Everyone wants to implement the best-looking web
site, but opinions of what constitutes a great site vary. Fortunately, what constitutes a good web site isn't based on opinion. It is based upon evidence.

Although the 'look and feel' of many well-conceived web sites may vary
greatly, good web sites tend to share a number of characteristics. These
characteristics provide the basis of the "Research-Based Web Design and
Usability Guidelines" developed by the Federal Government as part of its initiative.

The Guidelines provide marketers with a good overview and deep understanding
of the wide range of Web design issues that they may encounter while managing a web site. The Guidelines provide marketers with standards that can be used to judge web designs. Marketers can request that the web designers and developers they work with follow relevant portions of the Guidelines and can use the Guidelines to set priorities.
Sanjay J. Koyani, a senior usability specialist for the HHS Web Management Team, said the government currently offers 187 research-based guidelines and plans to add nearly 50 more guidelines in 2004.

While the number of guidelines can seem daunting, provides a tool developed in cooperation with AARP that allows site visitors to sort guidelines based on their overall relevance and the amount of supporting evidence. This means its possible to identify and focus on the most important guidelines for success.


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